V4 NEW DELHI

V4 Culinary festival at Eros Hilton, New Delhi 31 October – 9 November As a cooperation of the V4 countries (Hungary, Poland Czech Republic and Slovakia), a culinary festival was designed to meet the ever growing demand for new variety food in India.
Benedict & Helfer creative agency supports this event with the below creative concept: Since the format and size was given (10 pieces of 70 x 100cm, color printed poster), we have designed the communication according to these parameters. We have played with the 9 letters of “HUNGARIAN” by attaching a term to each letter, which makes the posters more interesting and attractive, and creates image to the theme. On the opening picture we refer to the big message: like HUNGARIAN After this we move on letter by letter, step by step enriching and enlivening the country’s characteristics. On the pictures we tried to use concise, clear wording, not cutting and dividing the field. Thus clearly communicating a mood, a feeling, which can be attractive for those who live on a far continent. We find this concept suitable for further playful slogan creations, which could be used in any international communication, since numerous terms and pictures can be attached to the given letters of HUNGARIAN. We recommend like this…